9 Best Practices for Enhancing Web Design and Usability Aspects of Your E-commerce Store
It’s not too unusual for most of us to find a link to some product we need on Google, click on it happily, but close the page within the next few seconds, disappointingly. This mostly happens for two reasons. Either the website design puts you off or you are unable to navigate through a beautifully designed website.
One way or another, the majority of eCommerce websites end up not doing things the way they should. You might wonder why and how it is so. Well, according to Internet Retailer, the internet is populated with anywhere between 12 and 24 million eCommerce websites right now, but no more than 3% of them (i.e., 650,000) ever cross the $1,000 mark in annual sales. This clearly reflects that not everything is right about how a huge majority of eCommerce sites exist and function.
In short, a satisfying online shopping experience is not possible without the best design as well as usability. Unfortunately, many sites we land on lack in one aspect or another, thus denying us a satisfactory online shopping experience. So, given below are some key areas to focus on for getting the best web design and usability for an eCommerce store.
- Keep it neat and tidy
Imagine yourself forced to surf through a cluttered and untidy eCommerce store. You certainly wouldn’t want to get back to any such place again. The same is the case with everyone else. Stay away from cluttering category and subcategory pages; no one appreciates a heap of unnecessary elements. Instead, focus on incorporating elements that add real value to your web page, considering each page as an essential part of the whole.
- Leverage the power of product images and videos
Contemporary online shopping is all about giving people the feel of what they are buying. Since they are unable to touch it, there’s nothing better than images and videos to help you do so. In fact, the results of a study published on Unbounce reveal that conversion can be boosted by up to 80% using videos on a landing page.
- Incorporate site searches and recommendation functionalities
Ironically, the majority of people fail to realise a simple fact: people will only buy things on a website if they are able to find them conveniently enough. According to stats published on SpeckyBoy, as many as 13% of online shoppers resort to the online search on a website before they buy anything and contribute the most to generating revenue ultimately.
- Keep the navigation smooth and convenient
It’s almost certain that products nowadays come with variations in sizes, colours, and other features. Make sure your site incorporates a simple, convenient, and user-friendly system of filters by means of varying parameters. This will help even the most choosey customer personalise what they want to buy from your website, enchanting their online shopping experience. A study on Invesp reinforces the fact that smooth navigation on an eCommerce site can result in an 18.5% increase in conversion rate.
- Design Responsively
The design is surely one of the most important factors, of course, but responsive design has become even more imperative these days. Technological advancements have enabled people to access a website in many different ways according to their convenience, and if your site is unable to cater to all of them equally well, your chances of success are really thinned. According to a publication on Uberflip, 90% of people resort to multiple screens sequentially, and 62% of companies with websites designed especially for mobile users report increased sales.
- Focus on call-to-action statements
If you are wondering why you should do this, consider these stats published by TrueConversionBlog, according to which bolder call-to-action statements can yield you 10%–25% increased conversions.
- Update on stock status
From an SEO point of view, removing an out-of-stock product from your eCommerce site is not a wise measure, but ethically speaking, is it right that your customers add their desired item to the cart and then they get that disappointing message of “Item out of stock”? Absolutely not! It’s not the Google bots that generate revenues for you; it’s your customers. So, you better prioritise what they want. Make sure product stock information is clearly visible to the customers, so they know when to get back to you.
- Contact info and live chat options
Under present-day circumstances, it is really important that you are highly accessible to your customers. This helps them build confidence in your brand, and they feel special about reaching out directly to the guys behind their favourite brands. According to the KissMetrics blog, 90% of online shoppers consider live chat to be a helpful option, and 63% of them say they will return to the website where they had the option of live chat.
- Social media presence
Last but not least is social media presence, which has become one of the most dominant features of contemporary online commerce activities. One of the best examples in this regard is that of Zynga, an online gaming platform that grew from a mere 3 million average daily users to an unbelievable 41 million in just one year. This happened because friends invited others on social media channels like Facebook and others.
NetProphets Cyberworks, a leading digital marketing services provider in India, ensures impeccable web design and usability for eCommerce stores. With expertise in enhancing online platforms, they focus on user-centric elements like responsive designs, effective navigation systems, and impactful call-to-action statements. Additionally, they prioritise stock status updates, live chat options, and harnessing the power of social media presence for optimum customer engagement. As a renowned technology consulting company in India, NetProphets Cyberworks elevates eCommerce experiences, aiding brands in achieving substantial online success.
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