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Strategies to Strengthen a Brand’s Online Presence

It is almost never easy to find the best and most useful article or blog on the internet because of the sheer magnitude of the content available. Bloggers often look for good blogs on a topic to get ideas and then implement them in their own blogs to improve traffic, increase visitors and social shares, and also to make money.

A good strategy for bloggers would be to focus on a topic like a journalist or researcher. Proper research of trending news and expert blogs is important to get the right ideas and utilise the resources to create a useful and knowledgeable blog for the readers.

Following are five tips to find the best sources. It will help you to create interesting and informative blog posts.

1. Get a Data Hunt

It is a good idea to use free research tools that are currently available on the web. I have created a calendar of interesting trends and stories that would be good for a blog post. Trending topics on Facebook provide you with updates on the latest topics.

You can also find relevant data in the following resources:

Analytics for Social Media: There are a lot of social media sites integrated with analytics where you can view the status of your posts and get an idea about which posts are doing well among which kinds of readers (location, age, gender). The two most common examples are Twitter Analytics and Facebook Insights.

Google Analytics: It helps you to see which blog posts are doing well on your website, the number of visitors who have engaged with your posts, and also the conversion rate of visitors to subscribers.

Google Trends: This is the best tool to find the latest trending topics and news. It is free and allows you to view the latest trending graphs and compare the popularity of the topic you are going to write about.

Trending sections on social media: There are several social media tools and platforms that give the current trending topics around the world. This information can be used to write specific blogs and target specific users.

1. Find Topics Relevant to your Industry

As mentioned in the first point above, you should find relevant topics or news from your industry and always keep an eye on the trends to keep your blog updated.

• Stay up-to-date with your industry experts
• Follow or subscribe to industry blogs
• Follow industry newsletters
• Regularly follow industry magazines
• Regularly follow what influencers and industry leaders are doing on social media

1. Share Quotes from Experts 

It is quite easy and rewarding to use data from different websites and boost your blog posts with quotes from industry experts. If you don’t know anyone on the web, you can find them on LinkedIn, Twitter, or other top social media platforms. Adding the quote gives more importance to the article. Authors have been using this technique for a long time to make their blogs successful.

While using a quote, always let the person who wrote the quote know. You can let them know by mailing them, tagging them, or mentioning them. This is also a great way to build worthy connections. If they share your blog post with their users, you are bound to get more traffic to your blog.

1. Follow Trending and Latest Topics by using Social Media Search

Follow the advanced search provided by top sites like Twitter, Youtube, Pinterest, and Facebook. “Advanced Search” options help you find the best topics for your promotional blog content. You can easily discover the news and facts about your subject. You can also use embed codes in your content without violating any copyright issues. Adding appealing visuals, infographics, and images to your blog page attracts more visitors.

NetProphets Cyberworks, a pioneer in offering diverse digital marketing services, stands out among premier providers in the marketing space. Their expertise empowers bloggers and businesses by guiding them through sourcing impactful ideas from industry experts and diverse platforms. Leveraging trending topics from analytics tools, social media insights, and Google Trends, NetProphets fosters engaging content. As a leading brand known for its digital services in India, their prowess extends to sourcing expert quotes, leveraging social media advanced searches, and ensuring content authenticity through relevant site linking strategies.