Salaam Baalak Trust has been providing support services for street and working children for over 30 years.

Campaign 1 - Increasing Brand Visibility and Donations through Digital Marketing

Campaign Challenge

A known NGO, with no prior history of digital marketing and especially fund raising on the digital platform. How do we prove to our client to spend more on digital?

  • Website was not transaction friendly. Not fully responsive, lack of payment gateway and several other major bugs
  • Due to lack of faith on digital – a consequent lack of ready assets like on-ground images and videos

Our Approach

  • Made website user and transaction friendly
  • Integrated Payment Gateway to accept online donations
  • Started with SEO followed by Facebook and Instagram campaigns and Google search
  • Campaign specific landing pages were developed with relevant content
  • Cause specific campaigns were started with the real images
  • Various campaigns focusing on cause related to different occasions like Diwali, Holi, COVID, etc. were executed
  • We focused on content marketing with blogs, articles, press releases, user generated content and likewise
  • Social media organic activity was performed based on the trending #tags, and content bucket

Testimonials

Sanjoy Roy

Founder Trustee of SBT

We have been associated with NetProphets for over 16 years. It's been a pleasure and a great working with their team who are very prompt and efficient. Whenever needed they respond and help even on holidays and post working hours.

Thank you for all your help in supporting Salaam Baalak Trust.

Tanya Alag

Head - Resource Mobilization, Salaam Baalak Trust

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