Salaam Baalak Trust has been providing support services for street and working children for over 30 years.

Campaign 1 - Increasing Brand Visibility and Donations through Digital Marketing

Campaign Challenge

A known NGO, with no prior history of digital marketing and especially fund raising on the digital platform. How do we prove to our client to spend more on digital?

  • Website was not transaction friendly. Not fully responsive, lack of payment gateway and several other major bugs
  • Due to lack of faith on digital – a consequent lack of ready assets like on-ground images and videos

Our Approach

  • Made website user and transaction friendly
  • Integrated Payment Gateway to accept online donations
  • Started with SEO followed by Facebook and Instagram campaigns and Google search
  • Campaign specific landing pages were developed with relevant content
  • Cause specific campaigns were started with the real images
  • Various campaigns focusing on cause related to different occasions like Diwali, Holi, COVID, etc. were executed
  • We focused on content marketing with blogs, articles, press releases, user generated content and likewise
  • Social media organic activity was performed based on the trending #tags, and content bucket



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