My Way IPTV

MyWay was an IPTV enabled television service that was launched in Gurgaon in 2009, by Smart Digivision Pvt Ltd, an HFCL owned company. The significant other Indian brand in IPTV services at the time was Airtel Digital.

The IPTV differentiator was its 2-way interactivity (before the era of OTT platforms) vs the passive one-way reception of TV content. Hence, the success of an IPTV service was dependent on the innovation of its Electronic Product Guides, the Value-Added Applications and quality of the broadband network upon which it is distributed.

The scope included:

• Understanding of the SeaChange architecture and devising a bespoke technical strategy to develop sophisticated EPGs combined with user-friendly navigation and quick screen transitions, providing a complete user experience.
• Making optimum use of set-top box memory.
• Continual development of Applications on the MyWay platform upon understanding of the workings IPTV and DTH technologies. Abilities to read diverse app. serving platforms. Integrate successfully, including optimization of feeds and components received, thereby continually improving the MyWay architecture.

Global Telecom function in London, 2009: SeaChange exhibits the EPGs across its marketing appearances worldwide. MyWay wins the Video Innovation Award

• The design and creation of a customer layer that was integrated with a global middleware (SeaChange, USA).
• On-Demand services: Movies, Karaoke, Life-Style, Games on-demand.
• E-Learning, video-based learning system.
• E-mail integration with Gmail.
• Integration with a CRM product.
• Implementation of a bespoke billing system for STB authentication, purchase of Broadcast plans, on-demand and interactive service packs.
• Integrating new applications
  • PVR & n-PVR - Personal Video Recording (PVR) program recording over the network.
  • Google Talk, Piccasa Album and Facebook integrations.