Breakthrough is a human rights organization seeking to end violence and discrimination against women and girls

Campaign 1 - Increasing Brand Visibility

Campaign Challenge

Low brand awareness. High competition for the donating wallet. Donation sentiment still restricted in India.

Our Approach

Started A/B testing with creatives
Dramatic creatives– with emotional appeal
Personalized landing page with a relevant story
Usage of different emotional appeals

Campaign 2 - Technical and Structural Problem Solving

Campaign Challenge

  • Pixel tracking issues
  • Very few donations through social ads
  • Thoughtful creatives and ad copies
  • Unstructured campaigns in Google ads
  • Issues on existing landing pages

Our Approach

Solved pixel tracking issues and tracked conversions
Targeted Consumers by Income Level
Added non-profit keywords as negative keywords
Used Google Analytics for location targeting
Played with keywords match type
Solved conversion value tracking

Testimonials

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