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Type of Work
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Case Studies:
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| Museum of Islamic Art, with the Red BV |
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The Museum of Islamic Art, Doha (Qatar) attracts a huge number
of visitors and displays an invaluable collection
of historical artifacts. In order to reduce
the dependency on human guides and to offer
a more fulfilling experience, a Handheld Interactive
Guide System has been developed that delivers
rich-content based tour guide experience to
visitors.
The interactive guide system not only provides
complete directional information, but also
contains images of the artifacts along with
contextual text descriptions in multiple languages.
Users also have the option of using audio
commentaries to get in-depth information about
the displayed artifacts. |
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| Walt Disney Exhibition, with the Red BV |
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During the Walt Disney Exhibition at the famous Grand Palais museum
in Paris, a record number of children were
expected to visit, and a Handheld Interactive
Guide System was developed as a perfect solution
to help children make the best of the event.
The guide system has an easy-to-use interface
that offers detailed information on each Disney
character displayed at the museum. In order
to promote usage and increase engagement levels,
various multimedia games and audio elements
have also been integrated into the system. |
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Encyclopaedia Britannica
We undertook a series of content digitization tasks for
the leading encyclopedia company including: |
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Content digitization of analog format films and tapes
into streamable and compressed formats (wmv, mp4, mpeg2ps) |
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Data entry and conversion into OCR formats |
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Transcription Services |
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| Encyclopaedia Britannica |
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Multimedia is an excellent tool for conveying
educational concepts and can effectively hold the
attention of children as they respond far better
to graphics and colors as compared to plain text.
We created a series of online games based on simple
mathematical concepts. The games use a combination
of pleasant colors and graphics and also allows
children to obtain instant feedback on their performance |
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| Amway |
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The global leader in multilevel marketing has a huge
network of Independent Business Owners across
the world. Many of them are often unaware
of Amway's rules and regulations, affecting
their ability to efficiently conduct business.
The multimedia presentation presents the same
rules in an interesting and engaging manner
aiming towards creating a higher level of
awareness and sensitivity towards them. |
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| Airtel |
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The multimedia presentation
uses the concept of a Ferrari car to illustrate
the speed and efficiency of broadband Internet
as compared to conventional dial-ups.
The intro leads into 2 sections – Home
and Business, and then covers the following
components:
Benefits
Comparison
FAQ
Tariff
Tips |
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| Alcatel-Lucent |
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The company uses a set of applications aimed at increasing
the efficiency of their sales teams. The Customer
Presentation Manager is one of such tools
that enables Alcatel- Lucent sales personnel
to create personalized documents and presentations
using pre-built templates. This saves them
precious time that they can invest in interacting
with their clients.
We created a multimedia presentation that
explains the various features and benefits
of the Customer Presentation Manager. It also
aims at increasing usage of the application
among the employees to improve overall efficiency
of the sales function. |
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| EXL |
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EXL is a leading provider of offshore business process outsourcing
solutions to the Global 1000. The company
engaged us for a multimedia presentation to
promote their concept of brand identity known
as the "The Spirit of EXL"
The presentation uses simple yet very effective
concepts and animations to convey the significance
of EXL's brand identity that is formed out
of a number of tangible and intangible factors
working in perfect harmony. |
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| Genpact |
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Genpact is a global leader in managing business processes for companies
around the world. It lays tremendous emphasis
on the training function and recognizes it
as a significant game changer.
| The multimedia presentation focuses specifically on
the training function of their Finance and Accounting vertical. It
emphasizes the following aspects of training at Genpact: |
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It being understood as a crucial determinant of operational
excellence |
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Customized training paths and a structured approach |
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Combination of technical and soft skills |
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Complete training culture prevalent in the company |
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Globalhunt
An ISO 27001:2005 and 9001:2000
certified company, Globalhunt specializes
in executive level recruitment with an ability
to close upto 2700 plus mandates in a year.
| The presentation is in the form of two versions: |
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The corporate version targets organizations of repute
and attempts to position Globalhunt as a provider of high caliber
management talent |
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The campus version is targeted towards potential employees and aims
to attract fresh management graduates to consider a career at Globalhunt |
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Toshiba
Toshiba is a leading brand of notebooks and manufactures
them under four broad categories – Satellite, Tecra, Qosmio
and Portege. In India, the company has a highly spread out network
of channel partners.
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Highlighting the special features and technical aspects
of all notebook categories |
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Emphasizing Toshiba's technical innovations that provide a competitive
edge to its notebooks |
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Acting as a sales promotion tool available with channel partners |
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Helping Toshiba achieve a bigger share of the growing laptop market
in India |
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Adobe
The company is an established leader in the area of high-end
designing and office productivity software products. The online marketing
campaign aims at creating awareness about Adobe products like Acrobat
8.0 Professional and Adobe Creative Suite 3.0 and generating sales
leads.
A series of electronic direct mailers have been designed and rolled-out containing hard hitting messages and product benefits. The mailers were also embedded with simple questionnaires based upon product features along with a brief contact-details form. This proved to be an excellent source for lead generation and database creation for the trial CD distribution.
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ABN Amro
The bank is well known the world over for its range of consumer banking and business banking services. The online campaign was targeted at increasing awareness about the bank in the Indian market and creating a marketing hype.
A series of online banners was rolled out aimed at positioning ABN Amro as a banker of choice and highlighting its banking legacy spanning across decades of global presence.
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Discovery Channel
Discovery Channel, an unparalleled leader in the area of infotainment, planned an online marketing campaign with a difference. A set of free downloadable screensavers were created based on the themes of their forthcoming television programs.
The screensavers made liberal use of their breathtaking images and were an instant hit with Internet users. The campaign was highly successful registering a record number of downloads.
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HP
HP is a Fortune 11 company with a market share of 89 percent in the colour laser printer market. The online campaign aims at positioning HP printers as a must-have for corporate buyers and SMB segment.
We have rolled out a series of EDMs and banners highlighting the business benefits of using HP printers. Each EDM is based on a specific class of printers from among the HP range and is created with carefully drafted messaging and creatives.
The campaign has been highly successful and has formed the basis of our long standing and mutually beneficial association with HP.
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Toshiba
Toshiba has entered into a Joint Venture marketing partnership in India with HCL Infosystems, a leading IT solutions and products company.
NetProphets works with HCL Infosystems, as its client, to market Toshiba Laptops in India. Towards this relationship, HCL has contracted NetProphets to manage two specific e-marketing initiatives, and the engagement has set up a Toshiba India account team at our premises.
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Key Clients
Amway
Airtel
Alcatel-Lucent
EXL
Genpact
Globalhunt
Toshiba
Museum of Islamic Art, with the Red BV
Walt Disney Exhibition, with the Red BV
Encyclopaedia Britannica
Encyclopaedia Britannica
Adobe
ABN Amro
Discovery Channel
HP
Toshiba
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