Symantec

An affiliate fulfilment platform that enable various campaigns to run and integrate with the third party systems and ePayment gateway, as required

If really there are business partners who not only look at meeting your current requirements, but truly add value - by protecting your business interests, think scalability for you and bring delight to your customers experience, then NetProphet has to be one name in that list. Working with them for last 20 months, has provided me a true business partner experience. Thank you NetProphets.

Ritesh Chopra

Country Sales Manager,
Symantec Corporation

Symantec India has been operating in India through its network of dealers and distributors, mainly for the physical delivery of their products. The online presence was via the international portal wherein Indian customers could get the Norton products by paying through their credit cards.

Symantec India was looking for a partner who can enable their digital presence in India, both from the point of view of sale of their products as well as to run their affiliate fulfilment programs.

Problem Statement

  • Symantec operating mostly through their distributors and dealers network for the physical sale of boxes in India.
  • The web presence was limited to international web portals, which though accepted Indian credit cards with INR transaction but lacked the 3D secure guidelines of Indian government.
  • The international website did not allow for debit cards, net banking and cash card transactions, which together form the major chunk of transactions in India.
  • The dropout rate from the international site was huge with very few conversions.
  • The marketing was only through their existing network of dealers. The marketing wanted to run affiliate fulfilment programs with various hardware OEMs, ISPs, etc. but did not have the digital partner to make that happen.
  • The requirement was not only for the software development but for end to end solution wherein partner develops, hosts, operates and supports the system.

Solution Description

What are the ePayment and Affiliate fulfilment Portals

The problem statements of Symantec were addressed in two manners:

  • A ePayment gateway for the e-Commerce
  • An affiliate fulfilment platform that enable various campaigns to run and integrate with the third party systems and ePayment gateway, as required.

Highlights of the Platform

  • ePayment gateway:
    1. An e-Commerce system for Norton products with all necessary integrations with payment gateway. This enabled Net Banking, Debit Cards and Cash cards.
    2. Traffic originated from India on International site transferred back to ePayment gateway.
    3. Database of customers being created for renewal notices.
    4. A support system in place for customer calls/emails.
  • Affiliate fulfilment platform:
  • A platform for running affiliate fulfillment programs enabling campaigns to run for a specific time period, specific set of customers and a for a specific product at a specific price.
  • Joint branding of program as per affiliate and Symantec brands.
  • Interfacing with affiliate systems for validations, product keys transfer, MIS reporting, etc.
  • Database of customers being created for renewal notices.
  • A support system in place for customer calls/emails.

Results

  • Symantec has registered better conversion rates as compared to international portal for ePayment gateway.
  • Affiliate programs are resulting into large sales with a potential of customers coming back for renewals after the license period.
  • Support system integrated with Symantec support system to offer a seamless interface to end customer.
  • On an average, about 6 affiliate programs running at any given time.