Airtel

Strategic consumer platform for broadband usage and volume tracking linked to upselling of Bandwidth on Demand and data management

The great thing about working with NetProphets is the ease with which they understand our requirements and, translate those into solutions. They are very flexible in their approach and have always responded promptly to our needs. This has lead Netprophets in consistently delivering high quality solutions that add value to our business.

Bhumika Nirmal

B2C U&R Head, Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 269 million customers across its operations at the end of March 2013.

NetProphets has created the Smartbytes value added service for Bharti Airtel Limited's broadband customers.Smartbytes is 'GB on Demand' service from Airtel where a user gets an option to buy chunks of GBs at a discounted price. Any customer whose DSL Browsing speed gets throttled beyond Fair Usage Policy limit can buy additional high speed quota and thus postpone his throttling of speed (and can enjoy browsing at a higher/normal speed for a longer time).

Problem Statement

  1. Customer should be able to continue browsing at high speed without changing their plan.
  2. Customer should be informed of the Smartbytes service each time the customer is throttled or about to be throttled.
  3. It should be possible for the customer to monitor his/her internet usage without going through a complex login process.
  4. It should be possible to resume high-speed browsing instantaneously.

Solution Description>

What is Smartbytes?

Smartbytes is 'GB on Demand' service from Airtel where a user gets an option to buy chunks of GBs at a discounted price. Any customer whose DSL Browsing speed gets throttled beyond Fair Usage Policy limit can buy additional high speed quota and thus postpone his throttling of speed (and can enjoy browsing at a higher/normal speed for a longer time).

Features of Smartbytes

  1. Real time resumption of browsing speed.
  2. Email/SMS transaction confirmations to users to avoid service misuse.
  3. Provides multiple channels from where Smartbytes can be purchased: 
    1. Self-care
    2. Call Center
    3. Airtel.in
    4. DSL Usage update notifications
  4. Has features for fraud control such as Bill Cycle Credit Limit, OTP Authentication, Blacklisted users etc.
  5. Configurable package offering with option to offer packs based on parameters such as user's DSL Plan Profile and Purchase History